Below are 14 ChatGPT prompts for marketing that cover positioning, landing page copy, email, social posts, ad variants and launch announcements. Each one asks you for the inputs that make copy specific, and asks the model for a format you can paste straight into your tools.
How to use these prompts
Every prompt works in ChatGPT, Claude or Gemini. Replace the blanks in double braces, or keep the default after the colon: {{audience:freelance designers}} means "freelance designers" unless you change it.
Generic marketing copy comes from generic inputs. Before you run these, gather three things: real customer language (reviews, support tickets, sales call notes), the facts about your product you can stand behind, and one sample of writing in your brand voice. Paste them in. OpenAI's prompting guide for ChatGPT at work suggests writing each prompt like a handoff to a new intern: the background, the task, and what good looks like.
Ask for options, not one answer. Three headlines you can compare beat one you have to accept.
Which prompts help with positioning and messaging?
1. Positioning from customer evidence
Use it when the product works but the pitch is fuzzy. Grounding it in what customers say keeps it from becoming a slogan.
Help me write positioning for {{product:a time-tracking app}}.
Here is what I know:
- Who buys it: {{audience:freelance designers}}
- What they used before: {{alternatives:spreadsheets and memory}}
- Customer quotes: {{quotes}}
Give me: the target customer in one sentence, the problem they feel in
their words, the main alternative, our key difference, the proof for it,
and a two-sentence positioning statement. Use phrases from the quotes
where you can. Flag any claim the quotes don't support.
2. Mine customer language from reviews
Paste reviews of your product or a competitor's. The output becomes raw material for every other prompt here.
Below are {{count:50}} customer reviews. Extract the exact phrases
customers use to describe: the problem before they found the product, the
moment it clicked, the result they got, and what almost stopped them from
buying. Copy phrases word for word, group them under those four headings,
and mark the ones that appear more than once.
{{reviews}}
3. Messaging hierarchy
For aligning a website, sales deck and ads on the same story.
Turn this positioning into a messaging hierarchy for {{product:a time-tracking app}}.
Include: one core message (under 12 words), three supporting pillars, and
for each pillar a short explanation, two proof points from my notes, and
one objection it answers. Write in plain language a customer would use,
not internal jargon.
Positioning and notes:
{{positioning}}
Which prompts write landing page copy?
4. Landing page draft
Gives you a full page structure to edit, section by section.
Write landing page copy for {{product:a time-tracking app}} aimed at
{{audience:freelance designers}}. Goal of the page: {{goal:start a free trial}}.
Sections: hero (headline under 10 words, subheadline under 25 words,
button text), the problem in the reader's words, how it works in three
steps, three benefits with a proof point each, objections and answers,
and a closing call to action. Give 3 options for the hero. Use only the
features and facts below.
Facts:
{{facts}}
Brand voice sample:
{{voice_sample:Plain, warm, a little dry. Short sentences.}}
5. Critique a page as a skeptical visitor
Run it on a live page before you spend money sending traffic there.
Read this landing page as
{{persona:a busy freelance designer who has tried three tools like this already}}.
Tell me: what you understand in the first five seconds, what is unclear,
what you don't believe and why, what question you'd still have before
clicking the button, and the one change that would most raise your
chance of signing up. Be blunt and specific, quoting the lines you mean.
{{page_copy}}
Which prompts write marketing emails?
6. Welcome sequence
For the first emails a new signup gets. Each email has one job.
Write a {{count:4}}-email welcome sequence for new signups to
{{product:a time-tracking app}}.
The activation step we care about: {{activation:tracking their first project}}.
For each email give: when it sends, its one goal, 3 subject line options
(under 50 characters), preview text, and a body under 150 words with one
call to action. Tone: {{tone:friendly and brief}}. Don't invent features
or discounts.
7. Campaign email with subject line tests
For a newsletter or promotion. If you send in bulk, check Gmail's email sender guidelines: senders of more than 5,000 messages a day to Gmail accounts must support one-click unsubscribe for marketing and subscribed messages.
Write a marketing email about {{topic:our new invoicing feature}} for
{{audience:existing customers}}.
Give: 5 subject lines using different angles (benefit, curiosity, number,
question, plain announcement), preview text for each, and one body under
200 words with a single clear call to action. Start the body with why
this matters to the reader, not with "We're excited". Facts to use:
{{facts}}
8. Win-back email
For users who signed up and went quiet.
Write a short win-back email for users who signed up for
{{product:a time-tracking app}} but haven't logged in for
{{period:30 days}}.
Acknowledge they're busy, remind them of the one result they signed up
for, make one easy next step, and offer a way to tell us why they left.
Under 120 words. Give 3 subject lines. No guilt, no fake urgency.
Which prompts write social posts?
9. Repurpose one piece into posts
Turn a blog post, talk or case study into a week of posts.
Turn the content below into {{count:5}} social posts for
{{platform:LinkedIn}}.
Each post should make one point from the content, open with a line that
earns the next line, use short paragraphs, and end with a question or a
link prompt. Vary the formats: a lesson, a short story, a list, a
contrarian take, and a quote from the piece. Keep my voice from the
sample. No hashtag walls, no emojis unless the sample uses them.
Content:
{{content}}
Voice sample:
{{voice_sample}}
10. Hook variations
For when the post is fine but the first line isn't.
Here is a social post. Write 10 alternative opening lines for it, each
under {{length:15}} words, using different approaches: a specific number,
a surprising fact from the post, a mistake, a question, a strong opinion,
and a before/after. Don't promise anything the post doesn't deliver.
{{post}}
Which prompts write ad variants?
11. Google responsive search ad assets
Google Ads Help says responsive search ad headlines support up to 30 characters and descriptions up to 90, with up to 15 headlines and 4 descriptions, and that Google Ads tests combinations over time. The prompt asks for assets that still read well in any order.
Write Google responsive search ad assets for {{product:a time-tracking app}}
targeting the keyword "{{keyword:time tracking for freelancers}}".
Give 15 headlines (max 30 characters each) and 4 descriptions (max 90
characters each). Mix: the keyword, benefits, features, proof, and calls
to action. Each headline must make sense next to any other, so no
headline that depends on another. Show the character count for each and
remove any that go over. Only use these facts: {{facts}}
12. Paid social ad angles for testing
For finding which message works before you polish creative.
Write ad copy for {{platform:Meta}} for {{product:a time-tracking app}},
aimed at {{audience:freelance designers}}.
Create 5 angles (for example: pain, outcome, social proof, comparison
with the old way, objection handled). For each angle give primary text
under 125 characters, a headline under 40 characters, and the visual idea
in one line. Make each angle clearly different so a test can tell them
apart.
Which prompts help announce a launch?
13. Launch announcement kit
One prompt for the blog post, the email and the social posts, so the message stays consistent.
We're launching {{launch:a new invoicing feature}} on {{date:Tuesday}}.
Facts: {{facts}}
Who it's for:
{{audience:existing customers and freelancers who invoice monthly}}
Write: a blog announcement (under 400 words, lead with what the reader
can now do), a customer email (under 150 words, 3 subject lines), a
LinkedIn post, and a short post for X. Same core message in each, adapted
to the format.
14. Claim check before publishing
Run it on any draft above. It is based on the citation check in Anthropic's guide to reducing hallucinations: every claim needs a supporting quote from your source material, or it goes.
Here is a marketing draft and the source notes it was written from.
List every factual claim in the draft (features, numbers, comparisons,
customer results). For each, quote the line in the notes that supports
it. If there is no supporting line, mark the claim "unsupported" and
suggest a rewrite that stays true or remove it.
Draft:
{{draft}}
Notes:
{{notes}}
How do you get marketing copy that doesn't sound like AI?
Feed it voice and evidence. A paragraph of your own writing and twenty real customer phrases change the output more than any instruction about tone.
Ban your clichés by name. If you never want "unlock", "seamless" or "game-changer", list them in the prompt. Better still, describe what you do want: short sentences, concrete numbers, the customer's words.
Edit like a buyer would read. Cut anything you'd skip, check every claim against the product, and read the hero aloud. If it could describe any competitor, it isn't done.
Make your favorite one a skill
If your team runs the same email or ad prompt every week, turn it into a skill with your voice rules built in, so Claude, Claude Code or Codex applies them every time. Paste the prompt into the free SKILL.md generator. For search copy, see the SEO prompts, and for product launches from the PM side, the product manager prompts.
To keep a marketing prompt library your whole workflow can reach, save these in Kipt with their {{blanks}}, tag them by channel, and press ⌘K to find one. It lives as Markdown in a private GitHub repo you own.