The ChatGPT prompts for sales below cover the work around every deal: researching an account, writing a cold email and follow-ups, planning discovery questions, handling objections, writing proposals, preparing for a negotiation and reviewing a lost deal. Each one asks for your real notes and the buyer's own words, so the output fits the deal in front of you.
How to use these prompts
Every prompt works in ChatGPT, Claude or Gemini. Replace the blanks in double braces, or keep the default after the colon: {{product:an expense management tool}} means "an expense management tool" unless you change it.
Sales prompts fail when the model has to guess about the buyer. Paste what you know: notes from the last call, the buyer's role and priorities, the company's recent news, your pricing rules. OpenAI's prompt guide for ChatGPT at work suggests writing each prompt like a handoff to a new intern: give the background, the task and what a good result looks like.
Never let the model invent facts about a prospect. A wrong detail in a cold email does more damage than no detail. The research prompts below tell the model to use only what you paste, following Anthropic's advice on reducing hallucinations: restrict it to the documents you provide and let it say it doesn't know.
Which prompts help with prospecting?
1. Define your ideal customer from won deals
Start here if your target list feels random. Grounding it in deals you actually won keeps it honest.
Here are notes on our last {{count:10}} won deals and {{lost_count:5}}
lost deals for {{product:an expense management tool}}.
{{deal_notes}}
Describe our ideal customer profile: company size, industry, the
trigger that made them look, the buyer and the user, the problem in
their words, and signs a deal will stall. Base every point on the notes
and say how many deals support it. Then list three questions to qualify
a new lead in the first call.
2. Research an account from what you paste
For preparing a first touch. Paste the company's about page, recent news and the buyer's public profile.
Here is what I've gathered on {{company}} and {{buyer_role:their head of finance}}:
{{research}}
Using only this material, give me: what the company does in one line,
recent changes that could create a need for {{product:an expense management tool}},
the likely priorities of this buyer, two angles for a first email, and
one question I could open a call with. Mark anything that is a guess
rather than a fact from the material.
3. Cold email with a real reason
For a first email to a prospect. One trigger, one point, one easy ask.
Write a cold email to {{buyer_role:a head of finance}} at {{company}}.
Reason I'm reaching out now: {{trigger:they just opened a second office}}
What we help with: {{value}}
Proof I can mention: {{proof}}
The ask: {{ask:a 15-minute call next week}}
Rules: under {{length:90 words}}. First line is about them, not us. One
proof point. One clear ask. No "I hope this finds you well", no
buzzwords, no fake familiarity. Give three subject lines under 40
characters, written in lowercase like a colleague would.
If you send prospecting email in the US, the FTC's CAN-SPAM compliance guide applies: "The law makes no exception for business-to-business email." It requires a valid physical postal address and a way to opt out, and says you must honor an opt-out request within 10 business days. Bulk senders should also check Google's email sender guidelines for Gmail recipients.
4. Follow-up sequence after no reply
For the three or four touches after a first email. Each one adds something instead of "just checking in".
I sent this first email to {{buyer_role:a head of finance}} and got no
reply:
{{first_email}}
Write a {{count:3}}-step follow-up sequence. For each step give: the
day to send (counting from the first email), a different angle (a
useful resource, a short customer story, a smaller ask, a polite
close-the-loop), and a body under 70 words. No guilt, no fake urgency.
The last email should make it easy to say "not now".
5. LinkedIn connection note
For a connection request or a first message. Short enough to read in the preview.
Write {{count:3}} options for a LinkedIn connection note to
{{person_context:a VP of operations who just posted about scaling their support team}}.
Each under 200 characters. Reference the specific thing I mentioned,
make no pitch, and end without a question that demands a reply. Plain,
human, no flattery.
Which prompts help on calls?
6. Plan discovery questions
For the first real call. Good discovery questions get the buyer talking about their problem, not your product.
I have a discovery call with {{buyer_role:a head of finance}} at a
{{company_type:200-person logistics company}}. We sell
{{product:an expense management tool}}.
What I know so far: {{context}}
Write {{count:12}} discovery questions grouped by: current process,
pain and its cost, who else is involved in the decision, timeline and
triggers, and how they'll judge success. Make them open-ended. For each
group, add one follow-up to dig deeper when the answer is vague. Mark
the five I must not skip.
7. Call notes to CRM update
Paste a transcript or your notes right after the call.
Turn this call transcript into a CRM update.
{{transcript}}
Fields: summary (three sentences), pain points in the buyer's words
(quote them), decision makers and their roles, budget if mentioned,
timeline, competitors mentioned, objections raised, next step with a
date, and deal risks. Write "not mentioned" for anything not in the
transcript. Don't guess numbers.
8. Practice a hard call
For rehearsing before a renewal, a price increase or a skeptical champion. The model plays the buyer.
Role-play a sales call. You are {{buyer:a skeptical CFO who thinks our tool is too expensive}}.
Context: {{context}}
Stay in character. Push back the way a real buyer in this role would,
raise objections one at a time, and only soften if my answers are
specific and honest. After {{turns:8}} exchanges, step out of character
and give me feedback: what worked, what didn't, and the question I
should have asked.
Which prompts handle objections?
9. Respond to an objection
Paste the exact words. The question behind the objection matters more than a clever comeback.
A prospect said: "{{objection:We're happy with our current spreadsheet process.}}"
Deal context: {{context}}
Our honest strengths and limits: {{facts}}
Give me: the likely concern behind this objection, one question to
understand it better, and two or three honest responses using only the
facts above. Avoid scripts that sound like scripts. If the objection
means the deal isn't a fit, say so.
10. Objection map for a product
For a team playbook. Run it on a set of call notes to find the objections that keep coming back.
Below are notes from {{count:20}} sales calls for
{{product:an expense management tool}}.
{{notes}}
List every objection raised, grouped into themes, with how many calls
each appeared in and one quote per theme. For the top five, suggest a
discovery question that surfaces it early and a short response based
on what worked in the notes. Mark any theme where the notes show no
good response yet.
Which prompts help close deals?
11. Proposal summary in the buyer's words
For the first page of a proposal, the part the economic buyer actually reads.
Write an executive summary for a proposal to {{company}}.
Their goals and problems (from our calls): {{call_notes}}
What we're proposing: {{proposal}}
Price and terms: {{pricing}}
Under 250 words. Open with their situation in their own words, then the
outcome they want, then how our proposal gets them there, then price
and next steps. Use their numbers where they gave them. No feature
lists, no claims I haven't given you.
12. Prepare for a negotiation
Run it the day before a pricing or contract conversation.
I'm negotiating with {{company}} on {{topic:a 2-year contract}}.
Our list price and what I can give: {{our_position}}
What they've asked for: {{their_ask}}
What I know about their situation: {{context}}
Help me prepare: their likely priorities and walk-away point, what I
can trade instead of discount (for example term length, payment
timing, onboarding, scope), the order to make concessions, what to ask
for in return for each, and three sentences to use when they push on
price. Stay within what I can give.
13. Mutual action plan
For deals with several stakeholders and a target date. It makes the buyer's steps visible to both sides.
Create a mutual action plan for closing a deal with {{company}} by
{{target_date}}.
Their process as we understand it: {{process}}
Stakeholders: {{stakeholders}}
Give a table with: step, owner (us or them, by name), due date, and
status. Include security review, legal, procurement, and any pilot or
sign-off steps they mentioned. Work backward from the target date and
flag any step with too little time.
14. Review a lost deal
For learning from a loss without blaming anyone. Paste the CRM history and call notes.
We lost a deal with {{company}}. Here is the CRM history and call
notes:
{{history}}
Reason they gave: {{stated_reason:went with a competitor}}
Tell me: the moment the deal most likely turned, warning signs we
missed, whether the stated reason matches the evidence, and two things
to do differently on the next similar deal. Quote the notes for each
point. Be direct.
How do you get better sales output from ChatGPT?
Give it the buyer's words. Quotes from calls and emails produce messages that sound like you listened. Generic inputs produce messages that read like a template, and buyers can tell.
Keep facts on a short leash. Paste your product facts and pricing rules, and tell the model to use only those. Check every claim about the prospect before it goes in an email.
Ask for short. Most sales emails get better at half the length. If a draft is close, reply with one fix, such as "cut the second paragraph" or "make the ask smaller", rather than starting over.
Use it to prepare, not only to write. Discovery planning, role-play and negotiation prep often matter more to the result than the email itself.
Make your favorite one a skill
If you run the same research or CRM update prompt after every call, turn it into a skill with your fields and rules built in, so Claude, Claude Code or Codex uses them every time. Paste the prompt into the free SKILL.md generator. For campaign emails and ads, see the marketing prompts; for any other email, the email writing prompts; and for internal call notes, the meeting notes prompts.
To keep your sales prompts handy, save them in Kipt with their blanks, tag them by deal stage, and press ⌘K to find one before a call. They live as Markdown in a private GitHub repo you own.