These 14 ChatGPT prompts for social media cover the full routine: planning content pillars and a calendar, writing posts for LinkedIn, X, Instagram and short video, replying to comments, and reviewing what worked each month. Each one asks for the inputs that make a post sound like you, and a format you can paste straight into your scheduler.
How to use these prompts
Every prompt works in ChatGPT, Claude or Gemini. Replace the blanks in double braces, or keep the default after the colon: {{platform:LinkedIn}} means LinkedIn unless you change it.
Before you start, collect three things: a short description of who you are writing for, two or three posts you wrote that performed well, and a list of topics you actually know about. Paste the sample posts into any prompt that asks for a voice sample. Anthropic's prompting best practices describe examples as "one of the most reliable ways to steer Claude's output format, tone, and structure", and the same holds in ChatGPT.
For ad copy, landing pages and launch announcements, use the marketing prompts. This page is about organic posting.
Which prompts help plan your social media?
1. Content pillars
Pillars are the 3 to 5 topics you come back to. They make the calendar easy to fill.
I post on {{platform:LinkedIn}} as {{who:a freelance product designer}}.
My audience is {{audience:startup founders hiring their first designer}}.
What I know well: {{expertise}}
What I want people to do after following me: {{goal:book a discovery call}}
Suggest 4 content pillars. For each give: the pillar name, why this
audience cares, 5 post ideas, and the format that fits best (text,
carousel, short video, poll). Avoid pillars I couldn't speak about from
experience.
2. One month posting calendar
Turns pillars into a plan you can schedule.
Make a {{weeks:4}} week posting calendar for {{platforms:LinkedIn and Instagram}}.
I can post {{frequency:3 times a week}}.
Pillars: {{pillars}}
Dates that matter this month: {{dates:none}}
Return a table: date, platform, pillar, format, one-line idea, and the
call to action. Balance the pillars, don't repeat a format two posts in
a row, and leave one slot a week open for something timely.
3. Turn one idea into platform versions
The same point, rewritten for how each platform reads.
Here is one idea I want to post about: {{idea}}
Write a version for each platform: a {{platform_one:LinkedIn}} post, a
short post for {{platform_two:X}}, and an Instagram caption. Adapt
length, tone and structure to each platform. Keep the core point the
same. Match my voice from the sample.
Voice sample:
{{voice_sample}}
Which prompts write posts?
4. LinkedIn post from a real experience
The posts people remember are about something that happened. LinkedIn Help says posts can contain up to 3,000 characters, but most readers decide in the first line.
Write a LinkedIn post based on this experience: {{experience}}
Structure: a first line that states the lesson or the surprising part,
the short story of what happened, what I learned, and one question for
readers. Short paragraphs, no hashtag block, no emojis, under
{{words:200}} words. Give 2 versions with different first lines.
5. Thread from a how-to
For explaining a process in a series of short posts.
Turn this into a thread of {{count:7}} posts for {{platform:X}}.
Post 1 states what the reader will learn and why it matters. Each
following post covers one step or point and makes sense on its own.
The last post sums up and asks a question. Keep each post short enough
for the platform and number them.
Content:
{{content}}
6. Instagram caption
Captions that add context to the image instead of describing it.
Write 3 Instagram captions for this post.
What the image or video shows: {{visual}}
The point I want to make: {{point}}
Audience: {{audience:home cooks who want quick weeknight meals}}
Open with a line that adds something the image doesn't show. Keep it
under {{words:100}} words, end with a question or a clear next step, and
add up to {{hashtags:5}} relevant hashtags on a separate line.
7. Carousel outline
Carousels work for lists, steps and before/after.
Outline a {{slides:8}} slide carousel on {{topic:5 mistakes in a first design portfolio}}.
Slide 1 is the hook: a clear promise in under 10 words. Each middle slide
covers one point with a headline under 8 words and one supporting line.
The last slide sums up and gives a call to action. Add a short caption
to post with it.
8. Short video script
For Reels, TikTok or YouTube Shorts. The first seconds decide whether anyone stays.
Write a script for a {{length:45 second}} vertical video on {{topic}}.
Format as a table: time, what I say, what's on screen, on-screen text.
Open with the payoff or the problem in the first 3 seconds, no intro.
One idea only. End with a reason to follow or comment. Write it the way
people talk, not the way they write.
9. Poll or question post
Easy engagement that also tells you what your audience wants.
Write {{count:5}} poll ideas for {{platform:LinkedIn}} for
{{audience:startup founders hiring their first designer}}.
Each poll should teach me something useful about my audience for future
content. Give the question, 3 or 4 answer options, and a one-line note on
what each result would tell me.
Which prompts help with comments and community?
10. Reply to comments
Replies that continue the conversation instead of "Thanks!"
Here are comments on my post. Draft a reply to each that adds something:
an extra tip, a follow-up question or a direct answer. Keep each under
{{words:50}} words, in my voice, and never argue. Flag any comment that
looks like spam or needs a private reply.
Post:
{{post}}
Comments:
{{comments}}
11. Handle a negative comment
For public complaints. Calm, short and moving to a private channel when needed. The customer support prompts cover longer support replies.
Someone left this comment on our {{platform:Instagram}} post:
{{comment}}
Context: {{context}}
Draft 3 public replies: acknowledge the issue, don't get defensive,
don't share private details, and offer a next step such as a direct
message or support email. Under 60 words each. Tell me if this comment
is better left without a public reply.
12. Sponsored post with a clear disclosure
The FTC's Disclosures 101 for social media influencers says to "Place it so it's hard to miss" and "Don't mix your disclosure into a group of hashtags or links." This prompt builds that in.
Write a sponsored {{platform:Instagram}} post for {{brand}} about
{{product}}.
My honest experience with it: {{experience}}
Put a clear disclosure such as "Ad" or "Sponsored" at the start, not in a
hashtag block at the end. Only describe what I actually experienced. Do
not add claims the brand didn't approve or I can't back up.
Which prompts help you review results?
13. Monthly performance review
Paste an export from your analytics. The model finds patterns faster than you can scroll.
Here is last month's post data from {{platform:LinkedIn}}: date, post
text, format, impressions, reactions, comments, shares and clicks.
{{data}}
Tell me: the top 3 and bottom 3 posts and what they have in common, which
pillar and format did best, and what time or day patterns stand out.
Only state patterns the data supports, and say when the sample is too
small to tell. End with 3 changes to try next month.
14. Profile bio
Your bio is the page people check before they follow.
Write 3 versions of my {{platform:LinkedIn}} bio or headline.
Who I am: {{who:a freelance product designer}}
Who I help and how: {{offer}}
Proof: {{proof}}
Each version should say who I help and what I do in plain words, include
one specific detail, and fit the platform's length limit. No buzzwords
like "passionate" or "ninja".
How do you make AI social posts sound like you?
Start from your own material. A post built from something that happened to you, a question a customer asked or a number from your own work is hard to copy. A post built from a topic name sounds like everyone else.
Give the model your voice and your bans. Paste two or three of your best posts, and list the words you never use. If you hate emojis or hashtag walls, say so.
Ask for options and edit. Three first lines to choose from beat one you have to accept. Read the final version aloud before you schedule it.
What should you never hand off to a model?
Facts and promises. Check every number, date, price and claim before it goes out, since a post is public the moment it is live. Anthropic's guide to reducing hallucinations suggests letting the model say it doesn't know and asking it to back each claim with a quote from your notes.
Sensitive replies. Complaints that involve accounts, payments or safety need a person, and often a private channel.
Disclosure decisions. Whether a post needs "Ad" or "Sponsored" depends on your relationship with the brand, so decide that yourself.
Keep your social prompts in one place
If you run the same calendar or reply prompt every week, turn it into a skill with your voice rules built in, using the free SKILL.md generator. For longer pieces to repurpose into posts, start with the blog writing prompts.
To keep these within reach, save them in Kipt with their {{blanks}}, tag them by platform, and press ⌘K to find the one you need. Your library lives as Markdown in a private GitHub repo you own.